Souvenir 66


February 2001 – June 2009


Paradise Pier – Souvenir 66 was the old-fashioned souvenir shop along the waterfront, across from the Golden Zephyr. Today, the structure remains, but has been rethemed as Seaside Souvenirs.



  • Merchandise – Assorted Disney collectibles, including pins, toys, hats, books, etc.
  • Unique Features – Lighthouse roof, highway signs throughout shop

Souvenir 66 was Route 66’s representation in California Adventure. The shop’s proximity to Mulholland Madness created a theme of “driving through Southern California”. Visitors to Souvenir 66 could purchase inexpensive souvenirs like pins and hats, or go for weather-related items like spray fans or plastic parkas/umbrellas. None of the merchandise really tied to the Route 66 theme, with stock changing constantly to reflect merchandise trends.


Like so many California Adventure originals, this shop changed in response to the 2007-2012 expansion and renovation project. The shop’s structure, miscellaneous and changing selection, and location remained exactly the same, but the road signs disappeared and the lighthouse roof became the leader of the shop’s theme. Beachy decor appeared on the walls and ceiling, thus transforming the structure into “Seaside Souvenirs” by 2011.


Today, embroidery on a hat costs a little extra. But Souvenir 66 offered it for free!

A sign on the side of the building read: “Get your kicks at Souvenir 66”. This is a nod to the Bobby Troup song “(Get Your Kicks On) Route 66”.

This shop was supposed to look like a roadside shop along Route 66 in the 50s and 60s. However, this intent never really resonated with park guests, as it looked like a regular gift shop from a distance.

1 comment on Souvenir 66

  1. Corrin K
    June 25, 2017 at 5:24 pm (6 months ago)

    I like the new look much better. The light house felt too beach-y to be a roadside stop anyway.


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