September 1987 – present LOCATION Frontierland โ€“ The Westward Ho Trading Co. faces the central square in Frontierland, found just beyond the entrance bridge. If you arrive in Frontierland from Main Street, youโ€™ll see the shop on your right, just before the Shootinโ€™ Exposition. If you enter Frontierland from the Rivers of America side, youโ€™ll […] Read more…