Gag Factory

January 1993 – April 2021

LOCATION

Mickey’s Toontown – The Gag Factory, also known as Toontown’s 5 & Dime, was the largest (and only) shop in the area. Visitors to Toontown would find it on the eastern side of the main town square, just beyond the exit to Roger Rabbit’s Car Toon Spin.

EXPERIENCE

Details:

• Merchandise – Disney clothes, accessories, toys, etc.
• Unique Features – Gag-O-Matic Robot in the center of the store

The Gag Factory was Toontown’s souvenir hot spot. Here you’d find something for the whole family; toys for the little ones, clothes for grownups, and Mickey-themed décor for the house. Even if you didn’t plan on shopping in Toontown, the Gag factory was worth a visit…if only to say hello to Gag-O-Matic, the giant robot producing gags for the town.

CLOSURE

In 2021, Disneyland began construction on a new attraction for the land: Mickey & Minnie’s Runaway Railway. The Gag Factory retail space would become the front end and marquee for the new ride, so the shop closed its doors in spring 2021.

TRIVIA

Look up at the ceiling, and you’d notice building facades. The shop’s interior continued the cityscape found inside Roger Rabbit.

The only other Disney park with a Gag Factory is Tokyo Disneyland.

The game Epic Mickey included Gag Factory inside OsTown, its version of Toontown.