Spring 1957 – present
LOCATION
Main Street USA – Disneyland’s iconic magic shop sits on the eastern side of the street. To find the shop, walk toward the castle and keep to the right; you’ll see the neon marquee just as the street narrows from the open town square.
EXPERIENCE
Details:
- Merchandise– magic accessories, gags, cards, and books
- Prince Range– Most items under $50
- Unique Features– masks along the upper bookcase, and Houdini posters along the walls; Magic Shop Illusion in the front window
Everyone knows Disneyland is a magical place, but the Main Street Magic Shop is the only place in the park that sells visitors tools to create their own magic at home! Here, you’ll find guide books, classic magic supplies, and a few cast members always willing to demonstrate a trick or two.
SHOPPING TIPS
Even if you don’t have any interest in buying magic supplies at Disneyland, this shop is still worth a visit. The cast members behind the counter perform all kinds of card and slight-of-hand tricks. They won’t teach you how they did it, but you can have fun guessing!
Word to the wise: avoid this shop during parades or fireworks shows. It’s TINY, and guests will weave through shops to try and avoid the crowds camped out for performances. You’ll easily get stuck in here until the parade or fireworks end, and the shop can feel a little claustrophobic.
TRIVIA
Look up at the ceiling just inside the doorway; you’ll see a Hidden Mickey made of cards.
Fantasyland once had a sister shop: Merlin’s Magic Shop. The store closed in 1983, when Fantasyland went through its massive overhaul.
Look on the wall, and you’ll see an autographed photo of Steve Martin! Steve Martin worked in the Fantasyland shop during the 60s.
May I get the phone number for the owner of this store?
Hi Steve – Disneyland’s stores don’t have individual phone #s available to the public. You’ll need to contact the Disneyland Resort in general. Here’s the page with all of their different #s, depending on what specifically you are looking for: https://disneyland.disney.go.com/help/phone/. Hope that helps.
Hello,
I was at the magic store January 12th of 2023 and the gentleman ( didn’t get his name handlebar mustache and very nice) demonstrated a trick using 3 small plastic stackable cups and the trick had him making some sugar disappear then reappear in a different cup. At least that is what I remembered. A work buddy was very excited I was visiting the magic shop so thought it would be fun to buy him that trick. Purchased the trick along with a deck of cards, the whole bill was like $45. Got back to work gave him the box and when he opened the box it was empty. He asked if it was a disappearing magic trick, he was a good sport but still it was rather deflating. So basically I purchased then carried an empty box all the way back to Tacoma Washington. Any way I could have another one sent to my address? Paid with-a credit card and my friend has the box. A weird situation I’ll admit. Thank you.
Hi Charlie! I don’t work for Disney, so I can’t help you replace your missing item (what a bummer by the way!). But if you contact the Disneyland Resort’s merchandise #, they may be able to help you: (877) 560-6477.